PRIVACY POLICY

Effective Date: October 1, 2026

Who We Are

Daily Youth ("we," "us," or "our") operates the website dailyyouth.life (the "Site"). We are an e-commerce business offering skincare and personal care products for purchase through our website, including on a recurring subscription basis.

Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, subscribe, or otherwise interact with our brand.

By using our Site or services, you agree to the terms of this Privacy Policy. If you do not agree with this policy, please do not use our website.

Information We Collect

We collect information when you interact with our store, including when you browse our website, create an account, place an order, start or manage a subscription, subscribe to marketing communications, or contact customer service.

Personal Information

This may include:

Contact Information: Your name, email address, shipping and billing address, and phone number.
Order Information: Products purchased, order details, shipping information, and transaction history.
Subscription Information: Your subscription plan, billing interval, renewal dates, shipment history, and subscription status.
Payment Information: Payment details necessary to process your order. Payment information is handled by third-party payment processors such as Shopify Payments.
Customer Service Information: Information you provide when contacting us, including questions, messages, photographs, and other information related to your order or inquiry.
Marketing Information: Your email address or phone number when you voluntarily opt in to receive marketing communications.

Information You Choose to Share About Skin or Product Use

If you contact customer service about a product reaction, complete a skin quiz, or submit a product review, you may choose to share information about your skin or your use of our products.

You are never required to share this information in order to buy from us. We use it only to answer your question, resolve your issue, or publish your review with your permission. We do not use it for advertising and we do not sell it.

Please do not send us medical records or detailed health information. If you have a medical concern, speak to a qualified healthcare professional.

Device and Usage Information

We may automatically collect information about how you access and use our Site, including:

IP address.
Browser type.
Device type.
Operating system.
Pages visited.
Products viewed.
Time spent on the Site.
Actions taken on the Site.
Other browsing and usage information.

We only collect information that is reasonably necessary to process orders, manage subscriptions, operate and improve our Site, provide customer support, and provide marketing communications where permitted.

Cookies and Tracking Technologies

Our website uses cookies, pixels, and similar technologies to improve your browsing experience and support essential website functions.

These technologies may be used to:

Keep items in your shopping cart.
Remember preferences and login sessions.
Measure website performance and traffic.
Understand how customers interact with our Site.
Support relevant advertising and retargeting campaigns.

You may disable or manage cookies through your browser settings. However, disabling cookies may affect certain features or functionality of our Site.

Our Site may also use tracking and analytics technologies provided by third parties, including Google Analytics, Meta Pixel, and similar services.

How We Use Your Information

We may use the information we collect to:

Process and Fulfill Orders: Process purchases, arrange shipping, manage returns, and provide order-related services.
Manage Subscriptions: Process recurring charges, schedule shipments, send renewal notifications, and action your changes and cancellations.
Communicate With You: Send order confirmations, renewal notices, shipping updates, product information, and responses to customer inquiries.
Provide Customer Support: Respond to questions and concerns regarding orders, products, payments, shipping, returns, and refunds.
Improve Our Website: Analyze how customers use our Site and improve our website, products, services, and overall customer experience.
Personalize Your Experience: Provide personalized recommendations, promotions, and content where permitted.
Marketing: With your consent where required, send promotional emails or SMS messages regarding products, offers, and brand updates.
Analytics and Advertising: Measure marketing performance, understand customer behavior, and provide relevant advertising and retargeting.
Fraud Prevention and Security: Detect, investigate, and prevent potentially fraudulent, unauthorized, or unlawful activity.
Legal Compliance: Comply with applicable laws, regulations, legal obligations, and legitimate requests from authorities.

We do not sell your personal data for money.

We may share information with trusted third-party service providers that help us operate our business, including:

Shopify: Our e-commerce platform used to operate our online store and manage customer and order information.
Payment Processors: Shopify Payments, which processes payments securely.
Subscription Management: The subscription application used to schedule recurring orders and process renewals.
Marketing and Analytics Partners: Services such as Google Analytics, Meta Pixel, and Klaviyo that help us analyze performance, communicate with customers, and improve our marketing.
Shipping and Fulfillment Services: Service providers, fulfilment partners, and carriers that help process and deliver your orders.
Other Service Providers: Providers that assist with website hosting, customer support, fraud prevention, technology, and other legitimate business operations.

We may also disclose personal information:

When required by law or legal process.
To protect our rights, property, safety, or the safety of others.
To investigate fraud, security issues, or unlawful activity.
In connection with a merger, acquisition, sale of assets, restructuring, or other business transaction.

Third-party service providers may process your information according to their own privacy policies and applicable legal requirements.

Targeted Advertising and Your Opt-Out Rights

As described in this Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in this policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities.

If you would like to exercise this opt-out right, please use the "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link in our website footer, or contact us at info@dailyyouth.life.

Global Privacy Control

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt out of activity that may be considered a "sale" or "sharing" of personal information, or other uses that may be considered targeted advertising, for the device and browser you used to visit our website.

Behavioral Advertising and Retargeting

We may use analytics and advertising technologies to understand how customers interact with Daily Youth and to provide relevant advertisements.

These technologies may include:

Google Ads.
Meta (Facebook and Instagram).
Pinterest.
TikTok.
Google Analytics.
Meta Pixel.

These services may use cookies, pixels, or similar technologies to measure advertising performance and display advertisements based on previous interactions with our Site.

Where applicable, you may manage advertising preferences through the relevant advertising platform.

Data Retention

We retain your personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

Processing and fulfilling orders.
Managing active and cancelled subscriptions.
Providing customer support.
Maintaining accurate business, accounting, and tax records.
Complying with legal and regulatory requirements.
Resolving disputes.
Preventing fraud and enforcing our agreements.

Once information is no longer required, we may securely delete or anonymize it, subject to applicable legal and operational requirements.

If you wish to request removal of your personal information, please contact us at info@dailyyouth.life.

Email and SMS Marketing

If you opt in to receive marketing communications, we may contact you by email or SMS regarding new products, promotions, offers, and other brand updates.

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link included in the message.

For SMS communications, you may opt out by replying "STOP" to the applicable text message.

Transactional messages about your orders and subscription, such as order confirmations, renewal notices, and shipping updates, are not marketing messages and will continue while you have an active order or subscription.

We comply with applicable requirements governing commercial email and SMS communications, including CAN-SPAM and TCPA requirements where applicable.

Marketing and communication tools may include:

Shopify Email.
Klaviyo.
SMS tools integrated with Shopify.
Meta and Google advertising platforms.
Other similar marketing and advertising services.

We will not knowingly send promotional communications where consent is required without obtaining the appropriate consent.

Data Security

We implement commercially reasonable administrative, technical, and organizational measures designed to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, or destruction.

These measures may include:

Secure HTTPS encryption throughout the Daily Youth website.
Secure payment processing through Shopify Payments.
Limited access to personal information based on business needs.
Security measures provided by our technology and e-commerce service providers.

Although we take reasonable measures to protect your information, no method of online transmission or electronic storage can be guaranteed to be completely secure.

Payment Information

We use Shopify Payments to process transactions, including recurring subscription charges.

These payment processors handle payment information according to their own privacy and security policies. Daily Youth does not store or have access to complete credit card details processed through these payment providers.

For additional information, you may review the privacy policies of the applicable payment providers.

Data Transfers

Daily Youth operates in the United States. Your personal information may therefore be processed and stored in the United States.

Some of our fulfilment partners and service providers operate outside the United States. Where we share your shipping details with an international fulfilment partner in order to deliver your order, that information may be processed outside the United States.

Where required by applicable law, we will take appropriate measures to protect personal information transferred internationally.

Children's Privacy

Daily Youth does not knowingly collect or solicit personal information from individuals under the age of 16.

If you believe that a child has provided us with personal information, please contact us at info@dailyyouth.life. We will take reasonable steps to review and remove such information where appropriate.

Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information, including:

Access: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Deletion: Request deletion of your personal information where legally permitted.
Restriction: Request that we limit certain processing of your personal information where applicable.
Opt-Out: Opt out of receiving marketing or promotional communications, and opt out of targeted advertising as described above.

To exercise an applicable privacy right, contact us at info@dailyyouth.life.

We may need to verify your identity before completing a request. We aim to respond to legitimate requests within 30 days, or within another timeframe permitted or required by applicable law.

We will not discriminate against you for exercising any of these rights.

California Privacy Rights

California residents may have additional rights regarding their personal information under applicable California privacy laws, including the California Consumer Privacy Act (CCPA), as amended.

These rights may include requesting access to, correction of, or deletion of personal information, and opting out of the sale or sharing of personal information, subject to applicable legal exceptions.

Daily Youth does not sell personal information for money. However, our use of advertising technologies may be considered "sharing" for cross-context behavioral advertising under California law. You may opt out as described in the Targeted Advertising section above.

California residents who wish to exercise applicable privacy rights may contact us at info@dailyyouth.life.

We may take reasonable steps to verify your identity before processing a request.

Legal Compliance

Daily Youth aims to comply with applicable privacy and data protection laws.

We collect and process personal information for legitimate business purposes, including processing orders, managing subscriptions, providing customer service, improving our Site, communicating with customers, preventing fraud, and complying with legal obligations.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, or legal and regulatory requirements.

Updates will be posted on this page with the applicable effective or updated date indicated at the top of the policy.

We encourage you to review this Privacy Policy periodically to remain informed about how we collect, use, and protect your information.